Senior Motion Designer (2023–2026)
During my three-year tenure at Firma, I led the motion design efforts for some of Israel's most influential brands. Working as part of a multidisciplinary team of strategists and designers, my role was to bridge the gap between static brand identity and dynamic digital experiences. I focused on developing comprehensive motion systems that ensured brand consistency across television, social media, and product interfaces.
The Work
This showreel is a curated selection of the projects I directed and animated, spanning multiple industries:
Broadcasting & Media: Developed high-energy kinetic identities for Walla!, FreeTV, and the Kan (כאן) ecosystem.
FinTech & Digital Banking: Designed intuitive, motion-led UX systems for Leumi, Cal, Pepper and the gifting platform Swish.
Culture & Public Sector: Created sophisticated, modular visual languages for the Israel Opera and the Israel Innovation Authority.
SaaS & Product: Animated the friendly, character-driven interface for Morning (Green Invoice) and 18/24 fun design.
FinTech & Digital Banking: Designed intuitive, motion-led UX systems for Leumi, Cal, Pepper and the gifting platform Swish.
Culture & Public Sector: Created sophisticated, modular visual languages for the Israel Opera and the Israel Innovation Authority.
SaaS & Product: Animated the friendly, character-driven interface for Morning (Green Invoice) and 18/24 fun design.
And many more companies of different sizes in different sectors and industries
Core Competencies
Strategic Motion: Translating abstract brand values into functional movement.
Systems Design: Creating scalable animation guidelines for large-scale brands.
Multi-Platform Delivery: Adapting visual narratives for OOH, Social, Web, and Broadcast.
Systems Design: Creating scalable animation guidelines for large-scale brands.
Multi-Platform Delivery: Adapting visual narratives for OOH, Social, Web, and Broadcast.
The Show Reel was made with Motion Designer Guy Ekstein in a team effort.
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