Bazaart is an award-winning photo and video editing app that leverages Generative AI to make professional-grade design accessible to everyone. My work involved creating high-energy, snackable video content to demonstrate the app's "Magic" tools. These videos were designed to drive user engagement by showing complex creative processes—like background removal and AI style transfer—happening in real-time.
"Create the Impossible": This video uses a stop-motion inspired aesthetic and "ransom note" typography to mirror the collage-style roots of the app. It highlights the seamless integration of AI background removal, object placement, and vintage overlays.
"AI Avatars & Trends": For this piece, I focused on the "social proof" aspect of Bazaart’s AI tools. By blending User-Generated Content (UGC) style footage with high-fidelity AI-generated portraits, we demonstrated how users can transform a simple selfie into a diverse range of artistic styles, from 3D avatars to classic paintings.
The motion design across both videos is fast, tactile, and rhythmic. I used a "hand-held" interaction style (showing fingers interacting with the interface) to emphasize the app’s ease of use and the "magic" of the one-tap AI results.
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